Home Based Businesses: What You Need To Know

Chances are you already have a good idea for what type of business you’d like to run out of your home. If you don’t have a clue, you can find ideas for home based businesses online, by doing some serious thinking, and by talking to other people who are operating them. A lot of businesses have associations and organizations and there are also community business groups. Visit some of these to find some ideas for home based businesses or to learn more about a specific interest.

Once you’ve decided on some ideas for home based businesses, you need to come up with a business plan. Even home based businesses need a plan in order to be successful. If you need to borrow money to get started, it will be required by your lender. Business plans can be extremely complicated, so you’ll be better off making one that you understand and will follow. The main point of business plans, for big companies or home based businesses, is to give you a road map to follow and meet your goals. If you haven’t written a business plan before, you can find many examples on the Internet. The main points should include:

* Your motivation

* Product or service

* Target customers

* Revenue goals

* Time frame

* Knowledge of competitors

* Marketing plan

* Logo or your personal style

* Plan one year at a time; adjust as needed

As you get into the flow of things, you may decide to tailor your plan a little differently. This is normal in home based businesses.

Think about financing as you peruse home based businesses. Something like a secretarial service wouldn’t require a huge investment. If you’ll need heavy marketing, you may need to borrow. Home based businesses are cheaper than founding a huge corporation, but often there is a capital investment involved.

General expenses in home based businesses may include:

· New computer or upgrade

· High speed Internet access

· Fax machine with dedicated line

· Copier

· Website

· Printed business materials (cards, stationery, invoices, purchase orders, etc.)

· Inventory if required

· File cabinets or other storage

These items will vary, depending on types of home based businesses but the ones listed are fairly standard.

Home based businesses are subject to regulations and taxation just as their bigger counterparts are. You’ll need to check your local zoning commissions to find about the need for permits for home based businesses. If little traffic is coming to your home, you shouldn’t have to do anything. If heavy car or foot traffic will visit home based businesses, there may be issues.

Unless you’re well informed about tax law, you should probably consult with an accountant. Home based businesses undoubtedly will have write-offs, especially during your first year. You’ll also need to know about incorporation and business licensing.

If you do plenty of research on home based businesses before you get started, you’ll be able to start with confidence.

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Home Based Businesses in a Nutshell

Home based business opportunities are in every nook and cranny the Internet has to offer. From stuffing envelope programs to affiliate marketing and MLM where earning commissions off products is kind, launching a home internet business can involve as much or as little of these as you want. A typical Google search results page will introduce plenty of home based business opportunities along with enough spam to fill 1000 inboxes. Keep in mind that not every home based business opportunity you see out there is legitimate. The build a home internet business industry is rife with fraud. Fortunately, these can be detected well before a sign up occurs.

Real home based businesses always have a physical location. Oftentimes, sellers can fall prey to phantom businesses that promote. Your home business opportunity advisors should have a customer service staff that operates for most of the day. Check out your business articles or conduct Google searches to look for more information about the home based business opportunity company further. Press releases, news items, and financial data are some of the things you should be looking for. Keep in mind that if home based businesses sound too good to be true it probably is.

A perfect case was 2005s 12 Daily Pro program, where people were paid to watch 12 ads on rotation and generate a profit for full page views. Run by a South Carolina woman named Charis Johnson, her whereabouts were questioned despite the early success of the program. What was a legitimate home based business opportunity turned into a scam, with the feds seizing millions of dollars worth of earnings. Case in point: always ensure that anyone promoting a home based business opportunity to you has a name, a location, and some sort of background.

After picking your best home based business opportunity, check out the products if applicable. Commission based programs are some of the most popular home base businesses out there today. Make sure the products they sell are worth buying over and over. Joining as an affiliate of a few short term home based business opportunity programs like taking survey usually takes a back seat to launching a freelance writing business or becoming an affiliate. Check to see how your home based business company pays you along with its compensation plans details. As a general rule of thumb, affiliate programs should not award commissions based on giving away signups to your up line. One of the best ways to make money on the Internet continues to be pay per sale.

Finally, your turnkey home based business should have every means of support possible. Can you interact with sponsors and authorities with one simple phone call or email? Is there a support network built in place? What do the training materials look like? Starting a home based internet business means exercising due diligence and researching the companies that want to add your to its sales teams. By recognizing the legit from frauds, you are best equipped to start earning that secondary (or primary) income you deserve.

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Success Guide – How to Choose the #1 Home Based Business Opportunity

Thinking of starting your own #1 Home Based Business? When trying to decide if you should start your own Internet Home Based Business, there are many things to think about. This helpful guide will help you consider all the variables necessary for a new Home Based Web Business enterprise – especially those you didn’t even know you had to think about.

Many dream of starting a #1 Home Based Business, and enjoying self-employment and work at home income opportunities. But in the dream, getting that online internet home based business started usually isn’t in the picture. How is it done? Home Based Businesses are a huge new trend, and everyone’s trying to learn how to cash in. Today’s technology ages, and innovations with the Internet, have made almost anything possible. For those wanting to earn money from home, there are more options than ever. So, what’s the secret of starting an Internet Home Based Business online (and keeping it going, after that)?

Before I started my own online internet home based business, I was always wondering how easy or hard it is to work on a home base business… But now after a few good years since I started working from home I think I have the answer and I want to share it with you… The truth is, that depends upon your expectations, especially your financial expectations. And that’s because working on a Home Based Web Business will grant you a steady income without sacrificing your comfort and without a strict program – but in 99% of the cases you won’t be able to earn as much as you could doing the same time in a full time job. But for myself I consider that working from home and earning money from an online internet home based business is a great solution and your family will certainly appreciate it. However there are a few guidelines that must be followed. One of the biggest problems when working at home in your own online

Home Based Business is to find customers. So be sure that you never refuse a potential customer.

o Always deliver top quality work and you’ll see that the people will not only return to you with more work, but also recommend you to other people.

o Every time if possible ask for a testimonial which you can show to other people.

o The beginning (’till you make yourself a little reputation) may be harder so it’s a good idea that for the beginning to ask lower prices so people chose you.

o When you work from home you are not only a worker, but also a sales man and a PR person… so

o Remember that you should always be kind and nice with your customers and that your communication skills match your working skills. When planning how to start a home based business, play to your strengths. Consider both your talents and skills. A talent is something you are good at in general, such as interpersonal communication. A skill is something you know how to do. For example, you may have the talent of creativity, but you still have to learn the skill of drawing.

Once you have a list of your strengths, brainstorm for business ideas. No one but you will look at this list, so don’t censor yourself. Even ideas that seem impractical can prove successful if approached with the right frame of mind. Whether the idea is profitable, this is a critical and often-overlooked step when determining how to start the best Internet Home Based Business. Figure out what you can offer each month, whether in hours of service or products. Ask how much people will pay for it, deduct your expected expenses, and ask yourself if the profit is worth your time. Be brutally honest with yourself. Be sure you consider your local prospects rather than how a business might do in general.

The key to success when deciding how to start a home based business is never to forget that it is a business and not a hobby. This is particularly important if this is something you already do for fun, such as home decorating or making crafts, that you want to turn into a business. When you turn something into a business, much of the fun disappears. Now you aren’t decorating or making crafts for fun, you are working at home because you just filled a big order and need several products done by Tuesday. If you want to keep it as a hobby, selling the crafts now and then as the whim strikes, that’s perfectly fine, but don’t confuse it with a business. When running a online internet home based business, the rules are different. Act professionally, keep an eye on your bottom line, and be prepared to make the tough decisions any business owner has to make. One of the major reason small businesses fail is because they are treated as hobbies.

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Is Your Home-Based Business Legitimate? Factors to Consider to Keep Yourself Legal

Home-based businesses are fast becoming one of the best-known alternatives to supplementing a conventional 9-to-5 job. It is also a good reason to leave it. The growth of home-based businesses have been unprecedented, thanks in part to the increasing number of people who recognize its advantages and to new technology that has made running businesses from homes possible. These days, starting a legitimate home-based business is easier and cheaper.

Running a legitimate home-based business

Some of the best home businesses begin with a simple idea. From there, they can grow and become real moneymaking ventures. But whichever type of home-based business you wish to start, make sure it is legitimate. For one, a legitimate business can assure you of trouble-free operations. If you’re doing business within the confines of the law, you are assured of protection and have nothing to worry about. Second, you can hope to keep running your business for a long time to come without worrying that you might be violating laws or regulations.

To make sure your home-based business is legitimate and will keep you out of trouble, here are some important things to consider:

Are you legal?

If you’re starting the business yourself, such as when you turn a hobby, interest or training into a source of income, it’s important that you consider all the legal requirements you will have to comply with.

Your product

First, consider whether the product or service you will be offering is lawful. It’s also important to check if ingredients or raw materials that will be part of the production can be legally imported, exported, obtained or used. If the raw material used for your product is considered illegal or dangerous in your state or country, for example, it could result to getting your products seized or pulled off the market.

To prevent this from happening, always check every aspect of production or implementation involved in your home-based business. Do your research and ask local agencies for guidance so you know that what you are doing is legitimate and correct.

If you will be selling a product for someone else as a distributor or franchisee, do independent research on your own. Ask for complete information and check all claims made by the producer. It will also be a big help if you find reviews regarding the company or product in magazines or websites. This will help you make an educated decision regarding your business.

Tests, studies and government approval

Another important aspect of a legitimate home-based business is approval from the appropriate agencies. If the main objective of your business is manufacture of products that involve health or technology, for example, you might have to show proof that the products truly work. This is usually done by presenting evidence of direct or related tests or studies that corroborate your claims. If you will be selling health supplements, for example, you should be able to prove that your product is safe and effective.

Permits and licenses

To keep your home-based business legitimate, find out first what types of regulations or laws restrict the distribution, production or selling of the product or service that you wish to offer. If you’re considering a franchise or buying an established business, research the necessary information to check if the business is legitimate or not. This will help protect you from making any unintentional violations. The type of business you run and your location will also be a factor. Cities, counties and states have local regulations or zoning requirements that will determine the legitimacy of your home-based business. These regulations are in place so public safety is enforced. If operating your business will mean that public safety will be threatened, you may be legally prevented from continuing.

To keep your home-based business legitimate, check with your local agencies, particularly with those who have jurisdiction over the type of industry you will belong to. For example, if you will be making food products from your home kitchen, you will have to comply with regulations imposed by the health department. If clients and suppliers will be visiting your home for appointments or if you will be putting up signs, you should be able to comply with zoning regulations in your locality.

To keep your home-based business legitimate, always do the initial research first, prior to starting the business or signing up for it. Remember that it’s a lot cheaper to follow rules and implement preventive solutions than to be involved in a lawsuit.

Copyrights and trademarks

Another important consideration to ensure that your home-based business is legitimate is to determine if there are no copyright or trademark infringements. This applies equally whether you own your business, buying an existing one or running a franchise. Infringements can carry a significant fine and will not be helpful for your business. Plus, you could lose your license and the right to operate.

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Make Money From Home Offering the Full Benefits of Premium Fiber Supplements

A fiber rich diet delivers immeasurable benefits to the human body. This article highlights these benefits and briefly how the process works. Fiber helps cleanse the body of toxins. The two forms of fiber needed by the body are soluble and insoluble. Both are important in promoting optimal health.

Soluble fiber dissolves in water and forms a gel-like substance during digestion. In this form, it traps excess sugars, fats and cholesterol as moves through the intestines, helping sweep them out of the body. It also plays an important role in lowering LDL blood cholesterol and reducing blood glucose levels after eating.

Insoluble fiber is never dissolved. Instead, it acts like a sponge, soaking up 15 times its weight in water. Its primary benefit is to provide bulk, which can help promote feelings of fullness while also speeding the movement of food through the digestive system, promoting regularity.

Here’s how it works:

1. Bile is produced in the liver to aid digestion. This bile is made of acids and cholesterol.

2. Bile is then stored and concentrated in the gallbladder until foods that contain fat are eaten.

3. After a meal is eaten, bile is dumped into the small intestine and it breaks up fat, grease and other food particles.

4. Bile is then broken down into its individual component parts-cholesterol, fats, toxins and wastes. This all happens at the lower end of the intestines.

5. If there’s an adequate amount of fiber in the intestines, it binds up the cholesterol, fat, and toxins and sweeps them out of the body.

6. If there isn’t sufficient fiber in the intestines, toxins reenter the bloodstream and are re-circulated throughout the body. These toxins will eventually reach the liver. This forces the liver to process them again and dump them into the intestines in the next batch of bile.

Fiber as a dietary supplement must contain a proprietary blend of natural fiber sources. The best method of ingestion is a fiber drink. Your dietary fiber drink must be formulated with a unique blend of oat, apple, rice bran, chicory root, malt dextrin fiber, and fructooligosaccharide (FOS for short). There must also be a proprietary blend of soothing herbs, antioxidants and probiotics to make a truly one-of-a-kind health supplement.

Soothing herbs such as ginger help reduce occasional intestinal gas and bloating while peppermint and licorice root help balance intestinal flora and soothe mild indigestion.

Antioxidants such as lactobacillus acidophilus are “friendly” bacteria that help breakdown food in the intestines as well as create an environment that keeps “bad” bacteria in check.

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SEO for Newbies

You don’t have to be an SEO expert to optimize your site for search engines.

Of course more knowledge is better, and it can be worthwhile to hire an SEO professional. On the other hand, you can optimize your site yourself with basic SEO knowledge and see results. If you choose to hire a search engine optimization company, you can make more informed decisions if you understand basic SEO.

Choose a website hosting provider that offers tools, tips and how-to articles that can help you to get started faster and be more successful at SEO.

Overview of SEO

Search engine optimization, or SEO, is the use of various techniques to make web pages rank high in relevant search engine results. The goal of SEO is to bring more people to your website when they search online for content that you have at your site.

SEO is only part of making your website successful. Increased traffic will benefit you only if the visitors are your target audience and they find what they’re looking for. Good SEO brings your targeted audience to your site. Good website content and design help keep them there.

The first part of SEO is creating quality content with relevant keywords in the right places. The second part is getting inbound links. Both are ongoing projects. Your competitors are working on their sites, and search engine algorithms (how search engines score web pages) change.

Content and SEO

Search engine bots look for is content that’s good, fresh, unique, and focused.

Of course bots can’t tell if your pages are well-written, but they can tell if you’ve overused (stuffed) keywords on them, and they will penalize your site.

Fresh content gives bots reasons to come back and crawl your site more often. Add new content when you can, and update existing content. Give each page its own topic, and it will do better in search results for that topic.

If you use content that’s already online elsewhere, search engines may choose to display only one of the pages in the search results, and chances are that it won’t be yours. Create unique content that’s tailored for your site. Site visitors as well as bots will appreciate it.

Be sure that bots can read your content. They can’t read Flash or graphics, and poorly formatted HTML can hinder bots from crawling your site.

Keywords and SEO

Keywords are words and phrases that people use to search online. They go from short and general (short tail), such as, “health,” to long and specific (long tail), for example, “best home remedy for a sore throat.” More specific keywords are more likely to bring a targeted audience to your site.

Research and identify the keywords that people will be using to find information at your site. Then, use those keywords in the right places on your web pages. Avoid keyword stuffing, which is overusing keywords or using them out of context. Make the text sound natural.

HTML and SEO

HTML is a markup language to define how web pages and their content display. For example, if you look at the source code of this page, you’ll see <h2> and </h2> around each heading. They’re level 2 heading start and end symbols. Look at the <head> section of the page (at the top), and you’ll see the <title> tag.

The <title> tag and <h1> heading are the most important places to place keywords for each page. The <title> tag appears at the top of browsers and in search results. It can be up to 64 characters long (or longer, but some search engines may truncate it). If you’re offering a local service, be sure to include the name of your city and other keywords for your location. Each page should have a different title. The <h1> heading appears at the start of the page content.

The highest heading level is <h1>. The higher the heading level, and the more weight it’s given. Keywords are still given weight in <h2> and lower-level headings. Each page should have only one <h1> heading, but it can have numerous <h2>, <h3> etc. headings. Headings help site visitors as well as search engines.

Use your chosen keywords in the title, the headings, and within the rest of the content, particularly near the top of the page. Keywords in bulleted items are thought to carry more weight as well.

Link anchor text is a good place for keywords, as is alt text (the alternate text for images). Keywords in URLs are also valuable for SEO.

Meta tags and SEO

Meta tags also appear in the <head> section of the source code. The relevant tags for SEO are the description tag and (possibly) the keyword tag.

The meta description tag should contain a description of the web page and be unique to that page. With some search engines, it appears in search results, so it can influence whether people click on the link to your page.

Search engines used to rely on the meta keyword tag until too many webmasters stuffed it with keywords that weren’t on their web pages. Most search engines disregard it, but some still use it, so it can be useful to include the keywords you use in the meta keyword tag for that page.

Links and SEO

Links from other sites count as votes for your site. Some webmasters will link to your site on their own. You can also contact webmasters of related sites and ask for one-way or reciprocal links. The best inbound or backlinks are from sites with these traits:

  • They have a high PageRank (for Google, this is relevant) and/or rank well in search engine results themselves.
  • They have related content (content with similar or related keywords).
  • They don’t have a lot of links per page.
  • The links are one-way and not reciprocal.

In addition, if the anchor text (the text that appears in the link) has keywords that you use at your site, the link is even more valuable.

The hats of SEO: white, black, and gray

White hat SEO techniques are those allowed by search engines. White hat SEO is good. Black is using techniques that try to trick search engines, such as doorway pages. It can get your site banned from search engine results. Gray hat SEO is the gray area of SEO and can sometimes also get your site banned.

Google’s Webmaster Guidelines lists some SEO techniques that are and aren’t acceptable to Google. Most of these guidelines could apply to all search engines.

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Some Benefits of SEO Packages

Many people want to know how to promote their websites. There are several methods that people can use for promoting their sites. Search Engine Optimization (SEO) is one of the best advertising methods for all website owners. This campaign is specially created to rank any website to reach the first page of all search engines, such as Google, Bing, Ask, Yahoo, and some other search engines.

It is important to choose the best SEO company that offers effective SEO packages for all customers. There are many benefits that people can get from this SEO method. Therefore, many business owners want to promote their online businesses by using this method.

1. Get free targeted traffic

This is the main reason why people want to do this SEO method for their sites. This method allows all website owners to get free traffic. Most Internet users are going to search for their favorite information from the search engines. Therefore, they usually visit some sites on the first page of each search result. All visitors are usually targeted because they want to find some important information from the search engine. There is no additional cost that people should expense when their sites can reach the first page of search engines.

2. High Return on Investment (ROI)

Some Internet experts believe that SEO can increase the Return on Investment (ROI). This method is more cost effective than any other advertising methods, such as Pay Per Click (PPC), Facebook Ads, and many other advertising programs. Although this method requires a few weeks or months to reach the first page of a search engine, many people still want to do this method. They believe that they are able to get high ROI after their sites can perform well in the search engines, such as Google. Many business owners want to invest in the best SEO packages because of this reason.

3. Good for branding

SEO is good for branding purposes. Showing in the first page of Google can improve the trusts from other customers. It is a good way to promote any brands easily. When people want to promote their businesses, they have to do this SEO method for branding their own businesses. Good branding strategies are very effective to attract many visitors to any websites. Branding is also important to improve the business performance effectively. An SEO campaign is believed to be one of the most effective branding strategies that people can use easily.

4. Increase sales quickly

High traffic can increase the sales effectively. This is another reason why people should start using SEO services for improving their sites’ ranking. Good ranking can attract many customers or leads easily. Many business owners are interested with this SEO method because of this reason. All business owners want to increase their sales, so they are able to get profit from their businesses quickly. Using this method is a great way to increase sales without spending too much money. It is possible to attract customers from many different countries through this method.

5. Reach local customers easily

When people are targeting some local customers, they also need to consider using local SEO. There are some companies that may offer their local SEO services packages. Local SEO is a great way to attract some local customers easily. Proper SEO campaign can attract customers, improve brand awareness, or get some reviews from customers. Local SEO is recommended for all business owners who want to improve their local business performance. It is also possible to show the local places with local SEO campaign. It is important to discuss with some Internet marketing companies about their local methods.

There are many other benefits that are offered by most SEO packages. There are some experienced SEO companies that may help their customers solve their problems. It is important to hire the best one that has a lot of good reviews from other customers. Contact some SEO companies for comparing their rates, estimated completion time, reputation, and many other important factors. SEO is an important part in any business. When it is used properly, it may give a lot of benefits for all business owners. It is believed to be one of the best Internet marketing strategies that people can use these days.

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Only Choose Ethical SEO Analysis By Growing SEO Services

In that particular SEO industry there are several SEO experts may come in various profiles with different working principles. They may do entire work by themselves and take care for each site uniquely. Because they believe each website require different phenomenal work done to receive successful search ranking.

On the other hand of the coin, you will find giant SEO services providers. Those firms employ several medium levels of SEO peoples to maintain numerous numbers of SEO campaigns. Thus it is quite assumable that they don’t have much time to separate the different technical requirements for several websites individually.

They are following just the simply working format or you can say working templates for all sites to get ranked and they practically doing this in a daily manner. In this way their sharpness level decreases simultaneously. Thus it is imaginable that they have a solid inclination to rotate into SEO factories.

Before you choose your service provider, you should check above tip for several SEO companies. You must check their recommendations for your site what they are going to deliver also check their glorious performances. Feel free to ask more questions regarding your chances about your success. Try to avoid technical terms and suggest them to talk to you in laymans terms.

Unluckily, SEO analysis is neither so easy nor so simply to do as it sounds. Search engine algorithms are getting more complex constantly as the internet world advanced. Thus you need an efficient SEO expert who will understand your business aim first and do the work accordingly. You don’t need any famous SEO firm who has no time to done any research work for your own site and will do the same work as they done for others.

SEO is an ongoing process not a single time matter. You require constant care and the research work also done side by side with other SEO work to keep your keywords on the highest position in all search engines otherwise they will rapidly fall down and disappear form top position which may effect your business growth.

Advantages of getting ethical SEO analysis

Hiring a growing ethical SEO expert or company for your small business is the finest thought to do if your wish to pull ahead yourself or your keywords amongst from your competitors. What accurately the benefits of receiving the services from a growing ethical SEO firm? Here are a few advantages of appointing an expert SEO analyst.

o Specialized SEO experts have the depth knowledge on the methods to improve the search engine ranking of your keywords in all search engines, and able to do it speedily. It helps your website to create a superior sum of web traffic at your site.

o Increment of the volume of authentic web traffic creation is also means an increment in sales of your business product and services. In ethical SEO you does not required PR on your web pages, it is automatically generated. You mostly concentrate at your keyword ranking which will put superb effect on getting superb web traffic.

o SEO specialists will give you superior informative advice on effectual online web promotion and off-page marketing methodologies. You may advice them for searching the finest ways to lift your keywords at all search engines top positions within very wee time period.

Forget the cost estimation

SEO is the best way for those small business owners who have financial limitations for promoting their business into internet, because they don’t afford to spend lots of money for banners or ads. Thus people searching for those SEO firms who asking a least cost for search engine marketing.

But don’t stipulate yourself only at pricing; you should calculate their efficiency because a reputed SEO firm provides you SEO services at low expenditure, do not automatically mean that they will be efficient enough for your site.

Choose those SEO experts who have much time for done several type of research work for your site. Search engine algorithms are developing day by day and the SEO companies needs to know the latest tools, hasty methods and newest searching types which might help to increase keyword ranking at all search engines.

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Free SEO Tips – How to Optimize Your Site in Two Hours

Do you feel that now is the time to implement search engine optimization (SEO) for your website?

Would you like to leverage the internet to have 100s to 1,000s of additional customers:

  • Landing on your site before a competitor?
  • Trusting your content as an expert opinion?
  • Giving you direct contact for more information?

If this is the case, you’re going to benefit significantly from these free SEO tips.

Professional search engine optimization comes at a heavy price, however the amateur can be effective with the SEO tips provided throughout this article. This information is meant for entrepreneurs, marketers, managers, and small business who would like to benefit from free SEO rather than spending thousands of dollars.

Upon completion of this article, you will be able to implement these SEO strategies on your website immediately in a step-by-step fashion.

These free seo tips encompass the fundamentals of boosting page ranking, and even the experienced internet marketer will probably benefit from the following information.

Free SEO Tip #1: Definition of a Keyword

Keyword [kee-wurd] n. – the words that your audiences will most likely input into a search engine

Newbie tip: Since “keywords” are the words that people search for in Google, each page should target a set of “keywords” most relevant to their product or service

Examples: If you’re a local home remodeler, a target keyword for you may be “kitchen remodeling annapolis” – if you’re a computer repair shop, a target keyword may be “laptop repair maryland”
Every business has a set of target keywords. The website should reflect each keyword on an individual basis, dedicating an optimized page for each one of them.

Free SEO Tip #2: Choosing the Best Keywords

In the industry, we refer to the activity described here as “keyword research” which is short for the process that best identifies the web real-estate a business will want to go after.

Here are some free SEO tips for performing “keyword research”:

  • Go to Google and perform a search for “Google Keyword Tool”
  • After a brief brainstorm, input your suspected keywords into the tool. Avoid using geography, so if you are a small business consultant in Baltimore then just type “small business consultant”.
  • The tool will return a list of related keywords and how often each is searched for on a monthly basis.
  • A great keyword has a combination of relevancy and search volume. The volume is provided for us generously by Google. The relevancy, however, requires the human element.
  • Select 5-10 of the keywords with the most relevancy and highest search volume. You are now ready for the next step.

Free SEO Tip #3: Where to Put Keywords
There are different places on each page that should include the targeted keyword. This is information that we discuss in these free SEO tips as well.
We refer to these places as “SEO Points” and some of the most critical are:

  • Page Title – search engines factor the page title heavily into their rankings
  • Page URL – this is another crucial location for target keywords. If your page URLS resemble YourSite.com/services, you will want to consider adjusting them to something along the lines of YourSite.com/target-keyword-services
  • Page Headline – this is a tricky part of SEO since it is important that the keyword be present, while at the same time remaining catchy and interesting to reader.
  • Page Meta Description – It is of moderate importance to include keywords for search engines to pick up but, like the headline, a good meta description remains catchy and relevant.
  • Page Copy – it is of extreme importance that a keyword be distributed throughout the actual visible copy of the page.
  • Page Meta Keywords – although Google no longer considers meta keywords in their algorithm, smaller search engines still credit them so it doesn’t hurt to input target keywords there as well

Free SEO Tip #4: Optimizing Your Site for Keywords

Now that you’ve targeted keywords and learned about the “SEO Points”, it is not time to implement the changes which will yield a decent increase in the traffic and leads received by your site.

First, ask yourself, “Do I have pages on my site that already contain my target keywords?” and “Do these pages focus on my set of target keywords on an individual basis?”

If the answer to both of these questions is “yes”, then modification of the SEO Points (titles, URLs, headlines, etc.) to include the target keywords is all that is required.

If the answer to either question posed above is “no”, then just create new ones.

SEO Tips for Creating New Pages:

  • Create one page per target keyword and include it in the SEO Points we’ve previously discussed.
  • For the best results it is imperative that each page provides information that the reader is seeking. A short page with irrelevant information will do little to serve our purpose. Take some time and put yourself in the reader’s shoes.
  • A new page should be 300-500 words, including the target keyword 2-4 times throughout the page copy.
  • Create a link from your homepage to the new page or else Google will never find it. Deciding where to link the page is important for SEO and is more of an advanced practice.

Of course, many of the strategies utilized by an advanced SEO professional have not been mentioned in this article and some of them can make a tremendous difference. However, if you were to follow all of the steps outlined for now…

Even if you do nothing else…

They would likely result in an increase in traffic and leads as soon as a week from implementation. Expect a jump anywhere from 10% to 100% of the course of the next few weeks and months.

Free SEO Tip #5: Consult a Professional

It is our hope that if you need SEO for your site, but are on a tight budget, or are more of a do-it-yourselfer, that this post gets you started in the right direction for free SEO.

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