LinkedIn’s Personal Touch Increases ROI

It is pretty common knowledge that LinkedIn (as well as the other social media channels) has many capabilities and once you get to know how to leverage all (or most) of its tools, it will help you to bring your business to the next level. However, what you may not realize is that LinkedIn’s “softer” features can also improve your business dramatically.

People react to what feels good

You must have read many times that LinkedIn is one of (if not the) best social media channels for professional. The people behind LinkedIn have developed very useful tools and features and continue to introduce new ones that help everyone in the business world. However, what may not have occurred to you is that some of the more personal aspects of LinkedIn can also help your business in a really big way. When you complete your LinkedIn profile initially, if you have done it correctly and completely, you will have put in your birthday and other significant dates. Just in case you are wondering, LinkedIn doesn’t just want that for no particular reason. The reason that the information is pertinent is that as a person’s birthday (and the same goes for work anniversary) approaches, LinkedIn will remind everyone who is connected with that person through LinkedIn. It gives them the option of wishing the person a happy birthday, sending them a gift, etc. As a human, it probably makes you happy to receive birthday greetings from your online connections. It gives your emotions a boost. In many cases, the birthday greetings are short but the person (in each case) took the time out of his or her busy schedule to wish you a happy birthday and that speaks volumes.

Why is a simple birthday greeting so important, you may ask? Well, it is important because it makes the other person feel as though he or she is special to the person who is issuing the greeting. It is the very first element of the foundation of a budding, productive, enduring relationship between you and the other person. It allows the two people involved the opportunity to begin interacting with one another and, as we all know, interacting is necessary for the relationship and it eventually leads to one (or both) of those people becoming a client of the other.

How do you respond?

You have a few options available to you about how you respond to the other person. You can thank the person for wishing you a happy birthday (in a concise manner or in a manner that is a little more elaborate) or you can merely start to interact with the other person. Either way, the birthday greeting has opened the door for you to connect with the other person. It is probably a good idea to at least acknowledge the person’s birthday wish to you in some manner, although a simple thank you would suffice.

So, now the door has been opened and it is time to start building your relationship together. Of course, that relationship will only be successful if you both put the time and effort into it, just as you always have to do. In other words you have to work at communicating regularly, nurturing the relationship, enticing the other person with thought-provoking topics, questions, etc. It is really wonderful because you never know from the outset how the discussions are going to go and how the relationship is going to go. The best that you can do is to do everything in your power to make it work and, hopefully, the other person will do the same. Life events (with are the occasions that really matter to people) are very important and must be acknowledged. The acknowledgement is proof that the person cares. You can approach the human interaction in a number of ways.

Stay on top of the communications that you are receiving: If you are constantly checking who is sending greetings to you, you will be able to acknowledge those greetings and interact with that person quickly. People really appreciate when you respond quickly because that means that it is important to you (thus, they are important to you).

Make it special: When it comes to personal events, you should try to send a message that is above and beyond the message that is supplied by LinkedIn. The personal touch will go a long way. If you use the default message, the other person will know that you didn’t put forth too much effort.

Try to engage the other person: Your message to the other person should be rather specific. It should definitely mention the particular event, at the very least. Your message should also show that you are interested in sharing in the joy of that event in some way (even if it is only in writing).

Expand the discussion: Once you have become comfortable enough with the other person, you can continue your relationship in person (or on the telephone). In other words, your relationship should go beyond only being an online relationship. Maybe you can suggest that you meet for coffee (if you are geographically close to each other) so that you can get to know each other on a deeper level. Having coffee is very appealing for many people because it allows the people to interact in person but doesn’t have a large time commitment. In many ways, it is perfect for initial, in-person interactions.

Even though LinkedIn is a social media channel for professionals, it doesn’t mean that you shouldn’t have a human element in your interactions. Wishing the other person a happy birthday or happy anniversary is the perfect way to work in the human side of it. People generally appreciate the fact that you are thinking about that person and it very well may solidify your relationship. In addition to birthday and anniversary greetings, holiday greetings work effectively also. Again, it is all about the personal feeling that the recipient gets when the other person takes the time and makes the effort to reach out in that way. Another way to get your LinkedIn connections to react favorably to your messages is by using humor (or course, that is, appropriate humor). However, you need to be careful with humor because not everyone has the same sense of humor. You need to know the person a little bit before you try that approach. Once you do use it, it will hopefully be another way to strengthen your relationship.

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.

His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

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Strengthening Your Online Influencer List

If you have been in business for any length of time, even a short length, you must understand how important influencers are to your brand and to your online and in-person interactions. Of course, there are several steps that you need to follow before you even get to the point of putting together a list of influencers; however, once you are at that point, your influencer list should be solid and robust. It may be time to take your list and build on it and make it even stronger.

Where do you find influencers?

The fact is that influencers are all around you. It is not as simple as reaching out and grabbing the ones that will be the best for your business. Oh, it would be great if it were that easy. However, just like it is with anything else in life, it begins with establishing a relationship. You meet the influencer, start to interact with that person, begin to build trust and prove credibility, and you go from there. Once you feel that you have a relatively solid relationship with your influencer, you can appropriately add that person to your list of influencers. Of course, it is probably obvious to you that you must proceed carefully when it comes to identifying your influencer in the first place.

The person must be a good match for your brand and your business and, hopefully, the influencer will have the same vision that you have when it comes to goals for the your business. So, what follows that is the concept that they will attract other people to you and your brand. You will have a chance to form all sorts of meaningful relationships that will hopefully stand the test of time. At this point, you may be wondering exactly how you can connect with the appropriate influencers and build relationships with those influencers that are solid enough to actually add them to your list.

First things first, scope out the content: Before you can have any hope of building an influencer list, you need to read what they are sharing and figure out if those particular influencers are right for your brand. Realistically, you should read their content for quite a while before you decide if they are right for you and your business. If they are truly influencers, they will have plenty of valuable content, which will undoubtedly resonate with you easily. After you read enough of their content, you will begin to understand exactly what they stand for. Once you have done that, you can do more extensive research on that particular topic or topics by reading other people’s content online as well. It is pretty easy to get a handle of that particular thing once you start to get into it. Of course, if you are trying to establish a relationship with that influencer and share him or her with your other online connections, the influencer better be someone whom you are proud to share with your other online connections. The reason that it is so important is because it is your reputation and your credibility on the line and you must do everything possible to protect your reputation.

After you have gotten a handle on your influencer’s intellectual strengths: Once you have become very well acquainted with your influencer’s thought process and knowledge, the next thing that you will want to do is to follow the influencer on social media. Twitter is a really good choice for that. At that point, you can feel free to add the influencer to your Twitter lists so that you get the most out of your Twitter feed. The more profound you make your connection to the influencer, the better you will get to know him or her and the sooner you can leverage that relationship for your own brand and your business. Before you know it, you will be interacting with the influencer directly.

Start establishing your relationship with the influencer: There are some truths that are important for you to understand when it comes to your influencers. First of all, the influencer (because he or she has taken the difficult journey to become the influencer) has a strong list of other connections online. You definitely want to have access to your influencer’s online connections. That is a wonderful way to widen your online social circles and to start building a whole bunch of new relationships, which will hopefully be mutually beneficial and rock solid. Of course, the mirror image is also true. You must make a tremendous effort to give as much to your influencer (and to all of your other treasured online connections) as he or she gives to you.

Your list of influencers is extremely important and will be very instrumental to your brand’s success. It is important to remember to be as discriminating as you need to be when choosing exactly how to populate your list of influencers. Make sure that you “get to know them” before you ever approach them and begin to interact with them.

However, remember that it is equally important for you to approach the relationship with your influencers in a way that makes them want to be a part of your online world. Also, one of the most important principles for you to keep in mind is that you must prove your credibility and trustworthiness to your influencers so that they will really want to share a relationship with you.

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.

His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

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Social Network Profile Set-up & Management

Where’s Your Client’s Profile? If They’re Not Online, They’re Losing Business
The Social Media revolution cannot be dismissed as another passing fancy, but is increasingly regarded as the new way people are communicating, doing business and prospering. With a staggering 75% of internet users involved in social networking in 2008, society will only see another sweeping increase in 2009 as the challenged economy demands new ways of marketing. Businesses are quickly learning they need to hang out where their customers are, which is online, and Web 2.0 has forever changed the way they connect to their target audience.  

With growing respect as an essential marketing tool for businesses, 2009 trends predict larger corporations and non-profit organizations will join the ranks with small businesses and entrepreneurs with Social Network profiles. With our changing economy and savvy users, it’s become an essential marketing practice to establish a strong presence online in Social Networks with effective and appealing profiles.      

A Big Service Demand in 2009 – Virtual Professionals Handling Social Networks
Social Network Profile Set-up & Management is exploding as a much-needed service by Virtual Assistants, and more professionals are training to meet the demand for their clients. As a critical component of Social Media Marketing, this specialized niche skill is of increasing importance in 2009. With staggering opportunity for networking and promotion online, businesses are scrambling to find help with navigating through the maze of Social Networks to establish a presence, such as on Twitter, Facebook, LinkedIn and other niche Social Networks in their industry.  

What’s in a Social Network Profile? The Set-up…
As the building block for an effective Social Media Marketing Strategy, establishing your client’s professional image online in any Social Network is a hot niche service in itself for your Virtual Professional business. Providing a Social Media Profile Set-up service for your client ensures them hot real estate property in the world of Web 2.0, and sets the foundation for an interactive platform with their target audience. Utilizing the full potential of each network’s features, and making the most of what’s available for effective presentation is the added value you bring. Profile Set-up on Social Networks includes uploading your client’s logo and professional photo, presenting their industry expertise, education and skills, embedding videos, and links to their website, blog and other social networks.  

Now What? Social Network Profile Management…
More than just an online resume for your client, Profile Management is an interactive and creative service that allows Virtual Assistants to help clients build awareness of their product and service, and establish credibility in their industry. For clients who are just too busy to manage their own Social Network Profiles, an increasing number of Virtual Professionals provide this ongoing service of moderating and facilitating their client’s Profile activity.    Social Media is about social engagement, which includes:

  • participating in your client’s social networks;
  • moderating forums and contributing to discussions; 
  • regular content submission: blog posts, articles, podcasts, videos;
  • researching industry-related events or groups;
  • adding new applications to social networks for additional Profile features.

This rather new, but much-needed service of effective Profile Management for busy clients holds much potential and room for creativity, with the Virtual Professional handling the role of either a consultant, company representative, or facilitator.  

Providing the Value-Added Service of Profile Set-up & Management
Guiding the process for your client, or facilitating the Profile Set-up and Management in key Social Networks is one of the hottest services in demand right now. Effective Profile Set-up and Management will lead directly to increased web traffic for your client, through meaningful interaction with targeted audiences, link building, SEO, business affiliations and industry authority. This crucial aspect of a Social Media Marketing campaign for businesses is in such demand, that there are not enough Virtual Assistants to fill this role for businesses that are losing out by not getting involved in Web 2.0.  

Are you ready to take your Virtual Professional business to the next level with this specialized niche service?  

Learning the Specialized Skill of Social Network Profile Set-up & Management
The time is now for adding Social Network Profile Set-up and Management to your Virtual Business services! Get a jump on the demand for this service, for not only attracting new clients, but assisting existing clients with this much-needed skill set in today’s marketplace.  You’ll have the satisfaction of bringing businesses into the exciting world of Web 2.0.  

Make 2009 a prosperous year for your Virtual Business, by helping other businesses gets online! 

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5 Simple Steps To Organizing Your Social Networking

1. Decide on a personal goal of social networking – Why participate?

Social media is an online conversation. This is the “new word of mouth” – conversations that have already occurred offline now online. “Ecosystem type viral” viral community is the key word here, as if a subject is provocative / somewhat Interestingly, it can spread online like the rumors in a small town – that’s what we call digital interaction You’ve probably all heard of Twitter, Facebook, Linked In, Flickr, YouTube and so true, and if no… Where have you been in the office.? area of these communities allows us to interact with friends, catch up on the latest news, see who flies high, it really is not and have generally fun to interact online. As for marketing, they are all potential gold mines

But how can you really benefit my company? “I hear you ask….

or facilitate discussions between all stakeholders – direct connections

Consumers or objectives that have moved away from traditional media

OR provides insight on the behavior of connections and innovation

Or more profiles – will lead to organic growth in the standings between the search page

No Increase brand profile / reach

2. Choose your social networks – Twitter, Facebook, others?

It seems that everyone on the Internet is involved in the media these days. Can be as simple as logging on to Facebook to talk to an old friend or read a favorite celebrity on Twitter. You and anyone you know have made the Internet what it is today and the media and especially new forms of socialization. It has become an essential part of life. If you have a Facebook account but it also could be a recluse.

Just shy of living another life in this virtual world, interact with others on the web is very different than it is in real life. The intonation and body language has disappeared, and your list of favorite interests, quotes and photos are used instead to represent your personality.

Many social media sites have to offer more features than others. Things like a list of bands and movies to borrow some idea of your taste and style. The images and quotes are more likely to show more of your personality, be it social, shy, sarcastic, or narcissistic.

Some others, such as Twitter are limited in what they can offer. Few lines of text and occasionally Twitpic your fans may know something about your personality, but it can also bring them to distract you.

Just as your dress, or a way to bring people together or push away, a good custom twitter background you can express yourself and create a positive image on the Internet. You have a background?

If you do you might as well be a hermit with no personality whatsoever, who never said anything meaningful in high school. Is your background a little too colorful? You can give the impression that you’re a guy in-your-face of the person who is uncomfortable and not listen to others.

Use custom backgrounds Twitter allows you to create just straight personality type. You can find the right combination of colors and patterns to represent who you are or what type of person you want to appear to be.

3. Create a social networking strategy – Dos Credit Cards

A social network common pitfall that many beginners tend to do is sign up for a social place, and I think that’s all they do. We can not simply create an account on MySpace, Twitter, Digg, etc., and then sit and do nothing. A major effort needs to go to the best profile possible. The profile must be visible and professionals at a time. A good profile should include: a beautiful photo, details, blogs interesting and attractive surroundings. Not including these things can lead to pitfalls of social networking.

Another pitfall that many social networking tend to do is have their “About Me” profile missing somehow. This part of the profile should describe a society in an interesting, fun way. People do not want to be bored of their minds when they look at a profile, so small business owners need to add a touch of personality while describing the facts of their business on the Internet.

At the same time, however, profile page will not be a blatant sales page. The objective is social sites to socialize and meet new contacts. Maybe it’s the network most obvious social pitfall of all: do not socialize! Business owners can build online credibility through social networks. They can share thoughts, ideas, information and content with others.

Content is another important factor when it comes to the profile page. It is updated on a regular basis for comment and / or articles is a great social networking trap. Fresh content is to increase the profile of social media is often a means to maintain the credibility and professionalism. Online entrepreneurs need to add unique content daily, if possible, so that friends and acquaintances to come back more.

While it is important to fill out a profile with great content and a nice photo or two should not be exaggerated to the point where the profile is too long to load. A profile should not miss, but at the same time, there should be full of great information and graphics. This trap of social networks is very annoying, especially when the profiles are exaggerated to the point that crashes browsers!

4. Build your social network – to attract and actively looking for friends and supporters

Create new content

In addition, the driving force of the Internet, content is very important for social marketing. The content is not as facts or data content, but more about what is leading to a place in the universe of social media. Understand what is popular among the masses, can greatly help the creation of content. It is most effective 140-character Tweet general content, but much more effective Tweet 140 characters of content specific to their followers.

Encoding and Favorites

Bookmarking and tagging helps carry the word to media social network quickly and easily. This is an important part of social media networks. Although Facebook has now infamous brought this feature to a whole new level with their “Like” feature, Digg and StumbleUpon are popular among the other you need. Be sure to add good content and bookmark function tag for the bottom of your article or blog.

Reward those who encourage you

If you have a blog with a large following on Twitter are the chances of your fans would really like what you do and promote your blog on their social sites. Reward them by placing their contacts or recommend your website. You are not only help build backlinks for them. This way of reward, will ensure a more sustainable relationship with them.

They could also be people who want to publish content to your site or blog. I’m sure he must have seen retweets. Retweets are perfectly acceptable and can spread like a trail of information in social networks. You can do this on the labels. If I find something interesting on a label, which will surely re-label and will be distributed through the network of social media.

5. Be time-wise – use policies and tools to be the most effective time

Make a plan – What better way to save time as any to do to plan things. Begin to organize your social network, and you’ll see how it can be easy to handle messages and updates. Never leave anything to chance. And, last but not least, stick to your plan as possible.

Take advantage of online tools – You can organize your social media and online networking is always best to do good, and automation tools. You can save time and avoid spam and useless e-mails received by you and your inbox. It also allows you to control critical updates easier and faster. Today, there are several online tools that can be used for such purposes, free of charge. This is even more highly recommended for those that do business online.

Manage your time – if you make use of your time, you can actually have all the opportunity to update your online status, check with friends, respond to messages and just be plain, to socialize. It’s just a matter of minutes to make those count. If you think you do not have time before then sit down and see if you really not minutes, or if you just do not spend all good. And yet, stick to your plan as much as you can.

Know when to stop – yes, can be addictive social media, to learn how to draw boundaries between your virtual life and real world. You really do not need to be connected 24 / 7 has been updated. There is more to life than that. You can always be made of the latest developments via the Internet tools such as RSS feeds and other forms of automation.

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Top 10 Social Networking Website Designs

Social Networking Websites have been available for use over the Internet since the mid-90s, but it is only recently that social networking sites have become extremely popular among almost all age groups. This is hugely because of the Web 2.0 technology that made the use of social networking websites so much fun and easier. Social networking website design technology has been advancing in leaps and bounds.

The increase in the popularity of social networking sites have made it sprout like mushrooms here and there. More and more developers create new social networking websites that are yet to become the next big thing in the social network industry – and that is something that is not that easy to achieve being that there are already a lot of social networking websites in the market.

Here is a list of the top 10 best social networking websites world-wide:

Digg – This is a social networking website that allows its users to share and look for content from anywhere on the Internet. Digg in my opinion is the best social networking website ever designed.

MySpace – This was launched in 2003, and in just a few years time, it has become the most popular social networking site for teens and even adults. Aside from an interactive profile, users are also allowed to share pictures, videos, music, and blogs through their network.

Facebook – This was initially designed for Harvard students only, but in 2006, it was opened for use publicly. Since then, Facebook has become a very popular social networking site even among professionals. Though it is much like MySpace, Facebook allows you to add different pre-set applications like a chat widget or mini games to your profile.

YouTube – What was primarily a video-sharing website, YouTube is now one big social networking sensation. Aside from just viewing videos, users can now create networks and subscribe to a user and get updated on their latest video upload.

Orkut – Orkut is an online social community designed by Google and named after its creator. Yes even Google is in the social network design game! Similar to most social networking websites, Orkut allows you to send messages to friends, share photos and videos. It also features a Srapbook and Communities where one can create a community of his own of whatever topic he likes. This is the most popular social networking site and Brazil.

Hi5 – Throughout 2007, Hi5 was one of the top 25 most visited websites on the Internet. It is a fast growing social networking website, and much like the rest, Hi5 also features an interactive profile, photo sharing, and it also allows users to join different groups and communities according to their interest.

Flickr – As one of the earliest Web 2.0 applications, Flickr is also an online community aside from being an image and video hosting website. Flickr is a very popular image sharing website and it also allows user to vote for their favorite photos. Photos can either be set to private viewing only, meaning only your contacts can see your photos, or you can also have them stored publicly.

Friendster – This was launched in 2002. A year earlier than MySpace and so it is said that Friendster is the source of inspiration of the former. Friendster is based on the ‘Circle of Friends’ theory and shows connection paths which helps users to view people from around their network whom they might actually know, but have not interacted with yet. Majority of its members are from Asia, and it is actually the 2nd most viewed website in the Philippines.

Twitter – It is one of the fastest growing website applications today. This doubles as a social networking website and a micro-blogging service that allows users to send updates, or more commonly known as “Tweets” over their network in a text-based post of only 140 characters in length.

Bebo – Founded in 2005, this social networking site can be used in many different countries. It allows users to create profiles, develop friend lists, and join networks. Profiles also feature quizzes which you can have your friends take, video uploads and video links from YouTube.

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How to Get Blog Traffic and Grow Your Business

The problem of how to get blog traffic has dogged web publishers since these online diaries first hit the Internet. In the early days of monetizing blogs, it was often as easy as stuffing those posts with the right keywords. Unfortunately, the issue of how to get blog traffic is no longer that simple, as search engines and web visitors alike have caught on to this trick.

These days the question of how to get blog traffic revolves more around solid content and entertainment than search engine trickery. When you look at the top blogs, you will probably find that they have a few important things in common. Whether the owners of those blogs knew how to get blog traffic from the start or learned as they went along, you can be certain that they focus on content that people actually want to read.

The very nature of the blog means that it is nearly impossible to grow page views and learn how to get blog traffic without attracting repeat visitors. If your blog is not generating the kind of repeat business and page views you want, it is time to take a hard look at what you are offering your visitors.

If it has been some time since your blog was last updated, the question of how to get blog traffic could be as simple as providing daily updates to your visitors. Skipping a day here and there will not kill your blog, but failing to make regular updates surely will. When answering the question of how to get blog traffic, you need to look at things with the eyes of a visitor.

Would you return day after day to a blog whose content never changed? Would you waste your time looking for updates that never seem to come? If you answered no to those questions, you can be sure that your visitors have as well. Sometimes deciding how to get blog traffic merely means looking at your own sites and thinking of ways to make them better.

It also helps if your blog is in a niche category, since there is often less competition in those smaller categories. If you need to know how to get blog traffic within your niche, it helps to focus on providing information viewers simply cannot get anywhere else. Think about the knowledge you have about your niche, and how you can harness that knowledge and share it with your readers.

When thinking about how to get blog visitors it also helps to become a recognized expert in your niche, whatever that niche may be. Once you have identified your area of expertise, seek out newsgroups, online forums, websites and other venues where that niche is discussed.

Post relevant, useful comments, and always include a link to your blog. The backlinks you generate are how to get blog traffic and generate the page views you need to keep your site in business.

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5 Top Benefits of Internet Marketing

Internet Marketing is a company’s greatest tool for increasing sales in this digital age that we live in. Almost every aspect of a person’s life is at some point connected to the Internet. This is very evident in the amount of social media interaction that is conducted each day.More and more people are spending their lives online. That’s already a given fact. Therefore, it would be more prudent if companies were to focus their marketing initiatives online as well, since more and more of their customers are accessible there. However, there are still skeptics who insists that the traditional marketing methods are still the best.Though this may be true. One cannot deny the greater benefits that Internet marketing offers to businesses as we usher in this digital age. Below are 5 great benefits of Internet Marketing:5 Top Benefits of Internet MarketingTranscend barriers – This this one of the most obvious advantages Internet marketing offers over the tradition method. With Internet marketing, your business would be able to reach markets that you’re not able to reach before. Just like how you’re able to talk to a person living in Russia with just a click of a button, the same thing applies to marketing your business. Internet Marketing is not bound by geographical limitations since everything is done online. You’ll be able to showcase your products to customers thousands of miles away with Internet marketing. If you want your business to grow, marketing it online is the best decision you’ll ever make.Cheaper costs – The cost for marketing your business online is significantly cheaper compared to traditional means. Since everything is digital, launching a marketing campaign, designing a product pamphlets, disseminating it through various social media platforms is just a matter of pointing and clicking. In addition to that, the manpower needed and the cost involved to maintain that manpower is significantly lower. Through Internet marketing, companies can sell their wares directly to their customers. This eliminates the need for retail outlets to pay retail costs just to showcase and sell their product.Ease of Data Gathering – To be able to effectively market your products to people, you must first identify which niche your business caters to. You must identify the type of customers that has a higher demand for your product. To do that, you must gather pertinent customer data and what better place to do that than the Internet. Online data gathering has never been so easy. With the advent of online data forms, data gathering not only takes a shorter amount of time, but also makes it easier to find people who are willing to answer your data gathering questionnaires.A personalized sales experience – We’ve all been customers before. As customers we always want to feel that we’re the sole focus of the company as we transition to making that buying decision. We want them to treat us like we’re the most important customer in the world. In the physical world, we can probably address 2-3 customers at a time; not enough to make a significant impact in the overall sales experience of the customer. With Internet marketing, however, we can personalize a customer’s sales experience easily. Since every transaction is done through a web browser, we’re able to create certain programs or plug-ins that would recommend the best products to your customers. In addition to that, we can also show our customers similar products that might be of interest to them. Overall, this creates a sense of importance to the customer; that the company went out of their way to give them a fantastic sales experience.Better customer interaction – Marketing your products and interacting with all your customers has never been this easy with Internet marketing. Because you’re able to reach your customers far and wide, you’ll be able to interact with them even after the sales process ends. The beauty of this whole thing is that you don’t even have to leave the comfort of your home or office. You can reach your customers 24/7. You can ask them how they’re enjoying their product, what other potential products they might need or maybe provide them some after sales support if their encountering any problems in using your product. This all comes down to making your customers feel that they’ve dealt with a real human being instead of some big corporate machine that’s only interested in their money.So there you have it. These are the 5 Top Benefits of Internet Marketing. We hope that we’ve convinced you in taking the Internet marketing route to grow and expand your business.

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Home Based Internet Marketing Business – 6 Best Internet Marketing Strategies to Your Success

For internet entrepreneurs, there are many internet marketing strategies to increase sales and maximize profits online. You will discover and learn the best internet marketing strategies in this article. With those strategies, you will boost skyrocket your profits and grow rapidly your home based internet marketing business.Strategy #1: Research Everything You Need to Know Effectively. It is obvious that research hot niche keywords to attract more traffic, maximize the benefit of your pay per click (or PPC) campaigns, and find new hot niche markets with high demand are required in this strategy. Of course, this is the first important strategies you must do for your own home based internet marketing business. With those well-researches, you will understand everything you must know for your markets, particularly needs and want in the market. There are many resources on the internet to help you to discover hot niche markets and keywords. The highest recommendation for discovering those markets and keywords is to use both of Overture and WordTracker keyword search tools to generate a massive list of keywords. With the list, you can analyse and evaluate the market, competitors and keywords.The first key success of home based internet marketing business is to discover niche keywords with low competitors. With those keywords, you can: (1) Set up your high quality content website with high quality and tightly targeted traffic (2) Improve your ranking in search engines (3) Build your unique & high quality content/articles with keyword-rich (4) Create your profitable pay-per-click campaign and (5) Build up profitable successful blog online.Strategy #2: Approach the Front-Back Sell through Great Sale Letter.Second of the best internet marketing strategies you must concern is to provide a great and easy to understand sale letter on your website. This internet marketing strategy is all about writing a great sale letter with high conversion rate and builds your online mailing lists. The sale letter on your website is the first place for visitors to walk through your products, services, testimonial, bonuses and your required action. You should state all required information for what they are looking. You should definite clearly what you want visitors to do in your website. For example, you might want them to order your products, you want them to subscribe your mailing lists or you want them to download your bonuses. The highest recommendation in this strategy is to focus on how to convert those visitors to buyers through your own sales letter. You will not earn any dollars if you can not convert those visitors into your buyers. Also, you are losing your time to drive traffic to your website if you can not convert into sales. Remember, the more conversion rate you have, the more sales you get!Apart from trying to sell your products through sales letter, it is obvious that you should capture visitors’ information in order to sell your products or other products to them after they leave. Without capturing the information, you are losing the opportunities to earn money in the future.The real keys to your success in this strategy are: to create a powerful sales letter with high conversion rate and sell products in the future. With capturing the visitors’ information, the opportunities to make money in the future are opened.Strategy #3: Do Not Reinvent the Wheel. The core concept of this strategy is that you do not reinvent the wheel all the time. You must utilize the full use of others’ expertise to maximize the opportunities to make serious money online from home based internet marketing business. There are many websites, expertise and other successful entrepreneurs on the internet. You can ask them to minimize your mistakes and grow your home based internet marketing business. The highly recommendation is to join other membership sites and utilise the others’ expertise as much as possible. The more you learn, the more you know! With others’ support, you will minimize your mistakes and can grow your business easier.The real keys to your success in this strategy are: (1) to research effectively from others and (2) utilise those others’ expertise to minimize your mistakes and maximize your profits. Many studies reveal that those truly successful internet entrepreneurs are willing to help people who are serious and passionate with the internet marketing and success.Strategy #4: Automate Your Home Based Internet Marketing Business.Without the automation internet marketing strategy, not only you would get fewer sales, you simply would not have more time to research ideas for new home based internet marketing businesses. By building home based internet marketing business that is fully automated. You can withdraw from your daily business as usual works and you will have more time to look for more untapped niche markets and other opportunities. Many studies show that this strategy is the best of the best internet marketing strategies to grow your home based internet marketing business in the long term. The rules of thumb, 80/20 rule, for your business are: (1) put 80% of your effort and time for your day-to-day operation tasks and (2) put another 20% for growing your business.The real keys to your success in this strategy are: to find automated tools to help you and automate your online business. With those tools, you will have more time to think and grow your business. Otherwise, you will live in the daily business as usual works.Strategy #5: Set up Your Own Affiliate Program.There is no doubt that affiliate marketing business is a win-win relationship business between merchants and affiliate entrepreneurs. If you have your own products or even profitable products, it is a great idea to boost your sales through the affiliate marketing business. You will pay the affiliate commission to those affiliate marketing entrepreneurs when they gain sales for you. All you have to do is to support and follow up with those affiliate marketers in order to maximize your profits online. With those super affiliate marketing entrepreneurs, your sales will be increased rapidly and consistency.The real keys to your success in this step are: to build a great relationship with affiliate entrepreneurs and support them as much as possible. Their sales are your sales too.Strategy #6: Improve Yourself Consistency.The last best internet marketing strategies for your home based internet marketing strategy is you. You are the most important and valuable asset in your business. You have to improve yourself all the time. Learning everything you need to know for your business is a must. Also, you should not give up too quickly if you can not earn big money in the short term. Truly entrepreneurs are always looking forward to the long term success. The online internet marketing business is a real business. With this sense, you have to treat it as real business.The real keys to your success are to improve yourself, the best valuable asset in your business, and to build consistency your online internet marketing business always.Final thoughts, the best internet marketing strategies for your highly successful in home based internet marketing business are: well effective researches, front-back sell, smart utilization, automate effectively, and self-improvement consistency. With these things, there is no doubt that you will success in the home based internet marketing business.

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What Is Search Engine Marketing? Why Use It?

Search Engine Marketing is a new system that has been taking internet marketers, as well as customers, by storm. It’s a site that offers small businesses local search marketing assistance, and also offers valuable advice on how to get a higher conversion rate from viewers into buyers. There are many reasons why small businesses are turning to Search Engine Marketing Firms for help, and some of the reasons might surprise you.Search Engine Marketing Firms knows what small businesses need in order to get customers filling their company’s order lists. The vast majority of people, or approximately 90% of all customers, are now turning to search engines in order to find the businesses that they need in their local area. This means that in order to be successful in the current business world, even on a local level, you will need a website that is search engine optimized. The higher that your company site appears on search engine results, the more money you will be making with your website.However, getting your site to be search engine optimized isn’t easy, and every site is different, and it’s not unusual for local companies to ask consultants to fill them in on how they can better their sales using the net. The basic gist of Search Engine Marketing is pretty easy to understand. They offer small businesses the opportunity to hire a small business local search consultant for a shockingly reasonable price. And, the consultants that this company hires are actually knowledgeable about what needs to be done in order to get the most exposure for your company.Why Hire A Small Business Local Search Consultant?Local search engine marketing isn’t the same as marketing on a global scale, and it should not be confused for it, either. Big businesses know how to run their website efficiently, but most small businesses will not have much to show for their efforts. In order to actually get the marketing that your company deserves, you need to hire a small business local search consultant that understands the market that you are going for, knows about keyword research, and also knows how to get the word out about your site in a more organic way. High quality consultants can be found throughout the net, and many times, they offer niche consulting that can help you boost your sales by targeting markets that you didn’t even know wanted your products.When it comes to solid proof about the great skills of a top rated small business local search consultant, the results are pretty easy to see. Most customers who hire a consultant that specializes in this content notice sharp spikes in their website traffic, increased sales, more customer loyalty, and also more customer feedback than what they had before. Along with better traffic, many of the small businesses who market their wares on the net find that they have managed to get more new customers than ever before. Considering that more people use Google than the Yellow Pages to find local businesses in their area these days, it shouldn’t come as too much of a surprise.Why Search Marketing Local Is DifferentMost of the companies that offer the ability to speak with a small business local search consultant will ask extremely high prices, and those prices usually reflect the level of skill that the consultant in question has. Instead of price gouging like other companies on the net, Search Engine Marketing offers small businesses consultants at prices that they can afford. Moreover, affordability doesn’t mean that the consultants are bad at what they do, which also sets them apart from the majority of economy-priced search engine consulting firms on the net.As a whole, Search Engine Marketing is quickly becoming a go-to place for small businesses that need a consultation that can help steer their company in the right direction. Prices might not stay as low as they are right now, so it’s absolutely crucial to book ahead of time if possible.

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